It’s always good to get an inside view on an institution’s thinking on digital communications, particularly when that institution is one as hard to understand as the EU. So it’s great to see a new blog from Tony Lockett of the European Commission, called European Union 2.0. Tony starts off strongly with a good post and video interview with Steve Clark, the head of the EP’s web communication unit, and the promise of more video interviews with Brussels digital comms players ahead.
A brief snippet:
Apart from the changes to the EP’s corporate communication, Steve argues that we are witnessing a change in the very nature of representative democracy at the European level, because of the way Members of the European Parliament (MEPs) have taken to social media to build links with online constituencies. These conversations on Facebook, Twitter, blogs and other platforms represent the emergence of an embryonic online public sphere at the European level. Watch the video to see Steve’s analysis of the way MEPs like Marietje Schaake are using social media.