In the Guardian: The big society must be grounded in goodness.
The government should clean up politics, with a strong lead from the top, and restore trust in the body politic. It should institute a scheme for a thousand ambassadors who have achieved distinction in their fields, and who lead exemplary lives. They should be charged with responsibility for visiting schools and communities, to inspire young and old with a vision about how to pursue a better life, and how greed and poor behaviour are not necessary for success.
It’s Back Again To Basics – but at least the inevitable scandals among those with “exemplary lives” would boost flagging newspaper circulations.