March of the tastemakers

If you can get to it (free registration gives you a limited number of articles a month), the FT today has a very interesting examination of social curation sites such as Pinterest.

Networks of friends and contacts are becoming a powerful reference source, particularly for topics that are too subjective or personal to be caught in Google’s mechanistic analysis of the web.

It is in this new world that Pinterest has taken off. “It’s capturing a behaviour we think is really powerful: people discovering real-world things, with a social overlay,” says Jeff Jordan, a venture capitalist and former head of online payment company PayPal who now sits on Pinterest’s board. It has become a site for showing the world “things you want to buy, places you want to go”, he says.

I wonder whether there’s a “things you want to support, political issues you want addressed” potential here.



Published by Anthony Zacharzewski

Anthony Zacharzewski was one of the founders of Demsoc in 2006. Before starting work for Demsoc in 2010, he was a Whitehall civil servant and a local government officer.