Using a persona tool was useful in the work with did with West Midlands Combined Authority, as part of climate change engagement workshops: https://www.demsoc.org/projects/wm2041-engagement
It’s a way for people to have conversations and explore topics through Persona Building – a fictional character defined by participants.
This technique goes beyond stigma or any intrusion people may experience in relation to their individual characteristics. Looking at a topic through the eyes of someone else can also broaden thinking.
The templates here can be used to:
- Define a persona
- Explore different topics
The templates can adapt to any topic.
For the climate change workshops, participants explored how they wanted to get involved and have a voice about the climate strategy and plan. Also what information they wanted, and how they wanted to communicate in future about the topic.
Get the template
There are three differnet personas templates which you can download as word documents through the links below.